The Cognition Lab

AI Performance Program

Membership Open

A science-backed, personally tailored AI program for people who refuse to fall behind.

The AI fluency program that takes you from asking AI questions to operating AI-powered systems, with a cohort around you and a coach in the room every week.

Join for $99/month

Cancel anytime.

Newsletter

Stay Sharp

Concise AI insights, operator playbooks, and program updates. No fluff.

Our coaches have built, taught, and shipped at

Forbes
Pearson
Lockheed Martin
Protocol Labs
Columbia University
zerohash
Deloitte
O'Reilly
Arch
SecurityScorecard

The Problem

The AI gap widens every week.

Most professionals are still operating at Level 1 or 2. The top 1% are orchestrating AI systems that compound output across teams and markets. The longer you wait, the harder the catch-up curve becomes.

The CogLab Level Framework

Where are you right now?

Assess your current operating profile, then enter a tailored system that advances your execution level at maximum sustainable speed.

Self-assessment

You selected Level 2: The Questioner

Uses AI chat for answers and drafting, but still treats models like a search engine with personality.

Advance to Level 3 by adopting repeatable prompt structure: role, context, constraints, and examples for the same workflow each week.

Apply from Level 2

The Coaches

Who you’ll work with.

Every student is paired with a coach whose lived work has shipped what the curriculum teaches. Not academics. Operators from the companies shaping what comes next.

Anthony Tortorello

Engineering

Anthony Tortorello

Founding Engineer @ Alaffia Health

Anthony has shipped mission-critical software since before 'AI engineer' was a job title. At Lockheed Martin he delivered orbital aerospace systems with a 99% mission-success bar. At Deloitte he consulted federal clients on data and systems integration. Today he's the Founding Engineer at Alaffia Health, where he has architected the platform from day zero into a scaling AI company.

Curriculum: The Systems Engineer

Anthony's track is the architecture work that separates hobbyists from systems thinkers. You'll learn MCP servers, multi-agent orchestration, tool-chain design, and the production infrastructure that makes AI actually run at scale.

Alaffia HealthDeloitteLockheed Martin

The Program

What You Get

Weekly live Zoom with your coach: curriculum, Q&A, and open office hours

Cohort community matched to your level and vertical

In-person dinners with operators from your city on your tier

Full curriculum tailored to your role, level, and goals

Templates, playbooks, and implementation resources you can ship from

Progress tracking and certification as you advance through the levels

Who It’s For

Three verticals. Three tracks.

CogLab is built for operators moving through the levels of AI fluency. Find your track below, and know that your coach has lived the work you’re about to do.

Engineering

Engineers ready to architect, not just prompt

You're done copy-pasting from ChatGPT. You want MCP servers, multi-agent orchestration, and the production infrastructure that separates hobbyists from systems thinkers.

Product

Product builders shipping AI features users actually trust

You're moving from 'we should use AI' to agentic features in production. You want the governance, design patterns, and cross-functional mechanics that make shipping boring.

Go-to-Market

Marketing and growth leaders who want pipeline back

You run campaigns, funnels, or category strategy. You want AI leverage that turns into measurable revenue, not another productivity hack.

Pricing

Simple, flexible enrollment.

CogLab Membership

$99

Per month

Full curriculum, cohort community, and weekly live Zooms with your coach. Your path is customized by human operators with AI intelligence built into the work, helping you build sharper systems, stronger judgment, and long-term career leverage.

Join Membership

Enterprise

By engagement

Tailored per team

Deep expertise delivered exec by exec, vertical by vertical. Custom curriculum, dedicated coaches, and integration with your internal systems.

Contact Us

Join monthly, cancel anytime, and keep your curriculum calibrated to your role, level, and goals. Enterprise engagements are tailored vertical by vertical.

FAQ

Common Questions

Knowledge workers, founders, operators, and teams who need to move from occasional AI usage to systematic AI execution.

Explore

Build Your AI Execution System

Services

AI Coaching and Training

Programs for operators, teams, and enterprise transformation.

Resources

Templates and Playbooks

Implementation-ready checklists and frameworks to deploy fast.

Solutions

By Team and Role

See operational AI systems for marketing, sales, and executive workflows.

Comparison

CogLab vs AI Courses

See where implementation-first coaching outperforms generic training.

Newsletter

Stay Sharp

Concise AI insights, operator playbooks, and program updates. No fluff.

Final Call

Ready to build your AI operating system?

Step into a weekly practice that turns scattered AI experiments into durable systems, sharper judgment, and compounding leverage you can carry into every role you take on next.

Join CogLab